1. Facebook Prioritizes Paid Content Over Organic Reach
Facebook’s algorithm favors ads and personal interactions. Since Facebook Business Pages are designed for companies, their posts are often limited in reach unless boosted with paid ads.
2. Facebook Wants Businesses to Pay for Visibility
Unlike a few years ago, when organic reach was higher, Facebook now limits unpaid posts from Business Pages. Without advertising, your posts may only reach a tiny percentage of your followers.
3. Facebook Business Pages Are Like Digital Storefronts
A Facebook Business Page is no longer a place for organic engagement but rather a reference point for your business. It’s where people:
• Look up your services
• Read reviews
• Find contact details
The Solution: Use Your Personal Facebook Profile for Engagement
Your Personal Facebook Profile gets up to 5X more engagement than a Business Page. This is because:
✅ Personal profiles appear more often in people’s feeds.
✅ Friends and family are more likely to interact with your content.
✅ Facebook favors real people over businesses in its algorithm.
What You Can Do:
💡 Post real estate content on your Personal Facebook Profile in addition to your Business Page.
💡 Engage with your audience personally by commenting, liking, and sharing posts.
💡 Use your Business Page as a professional reference, but focus engagement efforts on your personal profile.
How to Set Up & Connect Your Facebook Accounts to roomvu
Option 1: Connect Your Personal Facebook Profile to roomvu
Since personal profiles get better engagement, we strongly recommend connecting your Personal Facebook Profile to roomvu. This allows us to post real estate content directly to your profile, helping you reach more people organically.
Steps to Connect Your Personal Profile:
1️⃣ Log in to your roomvu account.
2️⃣ Go to Account Settings > Social Media Connections.
3️⃣ Click Connect Facebook and select your Personal Profile.
4️⃣ Grant roomvu the necessary permissions.
5️⃣ Done! roomvu will now post content to your profile for better reach.
Option 2: Keep Your Facebook Business Page & Use It Strategically
If you prefer to keep your Business Page connected, consider using it mainly as a digital presence while sharing roomvu content manually to your Personal Profile for better engagement.
How to Share Business Page Content on Your Personal Profile
🔹 Go to your Facebook Business Page.
🔹 Find a post you want to share.
🔹 Click Share, then select Share to Feed.
🔹 Add a personal caption (optional) and post it.
This will boost visibility and encourage engagement from your personal network.
Final Thoughts: Maximize Your Facebook Strategy
✅ Facebook Business Pages are no longer built for organic reach.
✅ Personal Profiles get 5X more engagement and should be used to share real estate content.
✅ Your Business Page is a digital storefront—use it as a reference for potential clients.
✅ For the best results, connect your Personal Facebook Profile to roomvu for automated, high-engagement content.
🚀 Start growing your reach today! Connect your Facebook Profile to roomvu and take your engagement to the next level.