At roomvu, we provide high-quality, automated social media content to keep your business visible and engaging. From real estate market updates to homebuyer tips and neighborhood insights, our content helps establish you as a trusted expert. However, social media is not just about sharing industry updates—it’s about connecting with your audience on a personal level.
If our system detects that your Instagram account is primarily posting business content, we recommend adding more personal content to improve your reach, engagement, and overall brand presence. Here’s why it matters and how to do it effectively.
Why Balancing Personal and Business Content Matters
1. Social Media is About Connection, Not Just Information
People follow and engage with people, not just businesses. If your profile looks like an industry news feed, your audience may feel disconnected. Sharing personal content helps humanize your brand and makes you more relatable.
2. People Remember Faces, Not Just Facts
Studies show that people remember faces better than logos or text. If your Instagram feed lacks photos or videos of you, followers may not recognize or recall you when they need a real estate professional.
3. Personal Posts Increase Engagement
Business posts are valuable, but personal posts—such as behind-the-scenes content, lifestyle updates, and real moments—often generate more likes, comments, and shares. This boosts your overall reach, making even your business content more visible.
4. Build Trust and Credibility
Real estate is a relationship-based business. Clients choose to work with agents they know, like, and trust. Personal content helps build this trust by showing your personality, values, and daily life.
How to Add Personal Content to Your Instagram Strategy
1. Use roomvu’s Video Introduction Feature
• Record a short 5-second video introduction inviting viewers to watch your roomvu videos.
• This makes your automated posts feel more personal and builds your brand identity.
• Example script:
“Hey, I’m [Your Name]! Here’s a quick update on the real estate market—stay tuned for valuable insights.”
• Check out our guide on [how to add personal video intros to roomvu videos].
2. Show Behind-the-Scenes Content
• Share what goes on in your day-to-day real estate business.
• Ideas:
• A sneak peek of an upcoming listing.
• A casual video before meeting a client.
• A photo of you working at a coffee shop.
• This makes your brand more authentic and engaging.
3. Post Lifestyle & Personal Updates
• Show who you are beyond real estate—this makes you more relatable.
• Ideas:
• Share a hobby or weekend activity (hiking, cooking, fitness, etc.).
• A candid family moment (if comfortable sharing).
• Inspirational quotes or personal reflections.
4. Use Instagram Stories for Real-Time Engagement
• Instagram Stories disappear in 24 hours, making them perfect for quick personal updates.
• Post daily moments, even if they’re casual.
• Examples:
• A video walking through a new listing.
• A behind-the-scenes look at an open house.
• A poll asking followers what type of content they want to see.
5. Engage With Your Audience
• Respond to comments and DMs—make conversations personal!
• Like and comment on followers’ posts to show you’re active.
• Host Q&A sessions in Instagram Stories to answer real estate-related questions.
Finding the Right Balance
How Much Personal vs. Business Content Should You Post?
A good content ratio is:
✅ 70% business-related posts (roomvu content, market updates, tips)
✅ 30% personal content (behind-the-scenes, lifestyle, engaging stories)
If you’re currently posting 100% automated business content, start introducing one personal post per week and adjust based on engagement.
Final Thoughts: Make Your Instagram More Human
roomvu helps you maintain a consistent, professional social media presence, but your personal touch is what truly makes your brand stand out.
✔ Add a mix of personal and business content to keep your audience engaged.
✔ Show your face—people connect with people, not just posts.
✔ Use Stories, lifestyle posts, and engagement tactics to build relationships.
🚀 Start adding more personal content today and watch your Instagram reach grow!