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How to convert your personal Instagram account to a professional account?

Learn How to Set Up a Business Account on Instagram

Updated over a year ago

On Instagram, you can always convert your personal account to a business and professional account to access more features that can help you grow your business even further. Please note that using a personal account for Real Estate is not recommended on Instagram. As a Real Estate agent, you need to use a business account to make the most out of all the features the platform offers to grow your business. This article will teach you how to convert your personal Instagram account to a professional account.

Why Convert Your Personal Instagram Account

An Instagram business account will enable you to access insights that will help you understand your audience better and find out who is engaging with your business on Instagram. Your Professional Dashboard will allow you to track your performance, access and discover professional tools, and explore educational information curated by Instagram.

How to Convert Your Personal Instagram Account

Please note that you may only have 5 Instagram accounts at a time. To convert your profile to a business account follow these steps:

  1. Go to your profile and tap

    Menu

    in the upper right corner.

  1. Tap

    Settings.

  1. For some accounts, the Switch to Professional Account option will be listed directly under

    Settings. If not Tap Account.

  1. Tap Switch to Professional Account.

  1. Tap Continue.

  1. Select a Category for your business and tap Done.

  1. Tap Business.

  1. Add Contact details and tap Next. Or tap Don’t use my contact info to skip this step.

If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Meta family of apps. Currently, only one Facebook Page can be connected to your business account.

You can also display or hide your business category and contact information on your profile. After the above steps, go to your profile and tap Edit Profile.

Go to Profile Display under Public Business Information,

Choose whether to hide or display your category label and contact info. Then, tap Done.

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