If you have ever referred to the posts roomvu shares on your social media as "ads," you are not alone. Many of our users use the word "ads" to describe any content that goes out on their behalf, which is completely understandable. However, there is an important difference between the two types of content roomvu offers, and knowing the difference helps us resolve your questions faster and more accurately.
Organic Social Media Content
When you sign up with roomvu, we automatically create and publish content on your social media accounts on a regular basis. This includes market update videos, real estate tips, community content, and other branded posts that go out on your Facebook, Instagram, and other connected platforms.
This content is organic, meaning it is not paid advertising. It appears on your social media profile just like any post you would publish yourself. Your followers and connections can see it, engage with it, like it, comment on it, and share it. There is no ad budget involved and roomvu manages the entire content creation and publishing process for you.
When most of our users say "my ads are not posting" or "can you change my ads," they are typically referring to this organic content.
roomvu Smart Ads
roomvu also offers a separate paid advertising service called Smart Ads. This is a completely different product. Smart Ads are actual paid advertisements that roomvu sets up and runs for you on Facebook and Instagram. These ads are targeted to a specific audience beyond your existing followers, use a dedicated ad budget, and are designed to generate new leads by reaching people who do not already know you.
Smart Ads involve a separate setup process, a separate budget, and deliver a different type of result compared to organic content.
Quick Reference
| Organic Content | Smart Ads |
What it is | Regular branded posts published to your social media profiles | Paid advertisements run on Facebook and Instagram |
Who sees it | Your existing followers and connections | Targeted audiences beyond your followers |
Cost | Included in your roomvu subscription | Requires a separate ad budget |
Purpose | Build brand awareness and stay top of mind | Generate new leads and reach new audiences |
Setup | Fully managed and automated by roomvu | Set up separately through roomvu's Smart Ads service |
Why this matters when you contact support
When you reach out about an issue with your "ads," our support team and AI assistant will consider both possibilities. To help us get you the right answer faster, it helps to provide a little extra context, for example:
"The posts roomvu is publishing on my Facebook page are not going out" refers to organic content.
"The paid ad campaign I am running on Facebook is not generating leads" refers to Smart Ads.
The more context you provide, the faster and more accurately we can help you.