roomvu Smart Ads

Real estate ads are used to spread the word about REALTORS and the service they provide. On the other hand, they can be used to promote homes they are trying to sell. According to HubSpot effective ads should:

Audience quality is far more important than size because when running ads on Facebook your goal is engagement or conversion. Casting a wide net to a target audience that is not interested in your service will ruin your chances of getting results or insights. Luckily Facebook offers a wide range of targeting criteria including demographics, interests, location, and even behavior.

You are practically waiting for money when showing ads that are not relevant to your target audience. The more your ad content, copy, and landing page are relevant the more Facebook will favor your ads and the better results await you.

Facebook algorithms favor visual content for a reason. They are more likely to gain attention, be remembered, or get shared. Videos are even better in terms of engagement and conversion. However, make sure the content you use is appealing and resonates to the need of your target audience.

The CTA you use in your ads is one of the most important steps in your ad campaign. Do it wrong and your ads will fail regardless of how carefully other parts are done. Add some sense of urgency to your viewer as it should encourage people to click on your ad NOW.

That is why we in roomvu offer smart ads for real estate that primarily focus on relevant videos that include a value proposition to encourage action through a clear CTA. Optimized ads like roomvu Smart Ads for Real Estate can help you spend your PPC budget wisely and see a positive return on your investment.

With roomvu Smart Ads for Real Estate, you can reach leads you otherwise would never have had the opportunity to meet. According to inman:

“(Roomvu Smart Ads) capabilities include video landing pages with call-to-action forms that users can link to the associated ads to capture personal information from renters, buyers, and sellers.”

What’s better than talking to your audience in English? Talking to them in their native language! We know some of your audience may not be native speakers of English. Talking to them in their native language will build trust and gain their attention!

Follow these steps to easily create and manage your Facebook and Instagram ads using Roomvu:

Go to your Roomvu dashboard: https://www.roomvu.com/dashboard.

On the left-hand menu, click FB & IG Ads.

Select the type of ad you want to create from the available options (e.g., Buyer Ads, Seller Ads).

Click Preview & Run.

In the opened window, review the provided information. You can change the language or the style of the ad too. Ensure your personal details are up-to-date.

Choose the distance radius to define the geographical area your ad will target.

Select how long you want your ad to run:

Tip: Longer durations allow Facebook’s algorithm more time to optimize your ad for better results.

Ads run for a short time may not perform as effectively.

Choose your daily budget for the ad.

Based on your selections, you will see an estimated summary of your ad’s potential performance.

When everything is set, click Payment.

Select or add your credit card.

Click Confirm Purchase.

If you’re unsure about any settings, you can always go with the default values.

For further assistance, feel free to contact our support team.