Your Instagram profile is your digital business card. When someone visits, you have only a few seconds to make them hit "Follow." By optimizing your profile photo, bio, highlights, pinned posts, and handle, you can turn casual visitors into engaged followers.
1. Profile Photo: First Impressions Matter
Use a high-quality headshot with good lighting.
Look approachable: smile and face the camera directly.
Avoid group shots or casual selfies—this should look professional.
2. Bio: Who You Are & What You Do
Start with your profession + location (e.g., “🏡 Realtor | Chicago Downtown”).
Add a short, clear value statement (e.g., “Helping families find their dream homes”).
Include a contact option (phone, email, or DM).
If you have one, add your website link for leads.
3. Highlights: Curate Your Brand Story
Create 2–3 highlights with clean, branded covers.
Good examples:
About Me – introduce yourself.
Clients – testimonials or success stories.
Tips – quick real estate or market tips.
Listings – feature your best properties.
4. Pinned Posts: Showcase Your Best Content
Pin 2–3 posts to the top of your profile.
Best choices include:
A short intro video to welcome visitors.
A strong client testimonial.
A market update to show authority.
5. Instagram Page Name (Handle)
Keep it simple and easy to spell.
Ideally include your name, profession, or location.
Short and memorable works best (avoid random numbers).
FAQs:
Do I need a professional photoshoot for my profile picture?
Not always—just ensure it’s high-quality, well-lit, and professional-looking.
How long should my bio be?
Short and clear—1–2 lines that explain who you are and how you help.
What if I don’t have many highlights yet?
Start with just one (like About Me) and add more as your content grows.
How often should I update pinned posts?
Every few months, or when you have new content that better represents your brand.
Is it okay to change my handle later?
Yes, but pick something simple early on to avoid confusion with followers.