When Roomvu generates a lead, many agents expect the person to be ready to buy or sell immediately. In reality, most leads are early-stage contacts who need time, visibility, and consistent nurturing before they are ready to work with you.
This article explains how the lead journey works, why most leads are not ready right away, and what you should do to activate and convert them using Roomvu’s automated tools and your personal engagement.
Understanding the Lead Funnel
Roomvu helps you capture new leads, but converting them requires moving them through several stages of the lead funnel. Each stage has a different purpose and expectation.
Stage 1: Unaware
People encounter you for the first time. They may see your content, meet you at an open house, or come across your ads. At this point, they do not know who you are.
Stage 2: Connection
This is where Roomvu generates the lead.
Your only goal here is to bring them into your ecosystem.
Examples:
Collect emails at open houses
Have them follow you on social media
Capture basic contact details through Roomvu ads
At this stage, they are not ready to buy or sell yet. They simply entered your world.
Stage 3: Awareness
The priority now is to stay visible so they remember your name. This phase typically lasts 6 to 9 months.
Actions that matter:
Posting consistent, high-value content
Appearing on their feed regularly
Sharing educational, local, and market-relevant updates
Roomvu supports you here by publishing hyper-local content to keep you top-of-mind.
Stage 4: Engagement
This is where lead activation truly begins.
A lead clicks, opens an email, follows your page, or interacts with your content. They enter your CRM journey.
Roomvu’s automated nurture system helps with:
Weekly email newsletters
Auto-sending follow-up content
Reminders and lead notes in CRM Lite
Your role:
Respond when they engage
Start conversations
Build rapport and trust over time
Engagement is the bridge between a passive contact and a future client.
Stage 5: Validation
Before reaching out, people will:
Google your name
Check your social media
Look at your recent posts
Judge whether you appear credible and active
This is why consistent content matters. It strengthens your online presence, which directly impacts whether leads trust you.
Why Most Leads Are Not Ready Immediately
Only a very small percentage of leads are ready to buy or sell right away. Most people are:
Researching
Exploring options
Watching the market
Comparing agents
Getting familiar with your brand
📊 What the Data Shows on Lead Conversion Rates
For the real estate industry the “lead to sale” (i.e. lead becoming a paying client) conversion rate tends to be very low on average: about 0.4% to 1.2%. realoffice360.com
Some sources of “internet leads” (online leads) report typical conversion ranges between 1% and 3.5%. Ylopo
Lead quality and source make a substantial difference. For “lower-intent” online leads (e.g. broad PPC or social-media traffic), conversion tends to be on the lower end (≈ 1%). For “higher-intent” leads (for example from portals, direct inquiries, or warm traffic), conversion can rise to 7–9% under high-performing agents/climates. Ylopo
✅ What “Hot Leads Ready to Take Action Immediately” Typically Means — And How Rare They Are
Using the above data and industry norms:
If you capture 100 online leads via broad awareness campaigns (social ads, content marketing, etc.), statistically only about 1–3 leads (1–3 %) will convert into clients, assuming average follow-up and funnel conversion.
If your leads come from more intent-driven sources (portals, referrals, high-trust ads) and you follow best practices, you might see 7–9 potential clients per 100 leads (7–9 %).
The vast majority — 90 % to 99 %+ of leads — are not “hot” at first. They require nurturing, follow-up, trust-building, education, and multiple touches over time.
⚠️ Why the Percentage of “Ready-to-Act” Leads is Usually Very Low
Real estate is a high-value, low-frequency purchase: buying a house is a major commitment; most people take time to research and reflect before acting. realoffice360.com
Online leads often enter at the “top of the funnel” — they may know little about you or the market; they need time, content, engagement, and trust building.
Conversion depends heavily on following a structured nurturing process: frequent contact, consistent content delivery, responsiveness, and credibility. Without that, even high-quality leads remain cold.
🎯 What This Means for Roomvu Users
Treat each lead generated by Roomvu as a potential, not a guarantee — expect only a small fraction to be ready to act immediately.
Use Roomvu’s automated nurture tools to stay visible — but supplement automation with personal outreach, timely follow-ups, and trust-building interactions.
Focus on lead quality: leads sourced from high-intent channels or with clear purchase/sale signals are more likely to convert than broad awareness-driven leads.
Manage expectations: conversion is a marathon, not a sprint. Most value comes over time, not immediately after lead generation.
What You Should Do After Leads Are Generated
1. Do not expect instant readiness
A lead entering your system is the start of the relationship, not the end.
2. Let Roomvu run the automated nurture
Your leads will:
Receive weekly emails
See your automated posts
Stay in your long-term awareness loop
This keeps you visible without requiring manual effort.
3. Engage personally when they interact
If a lead:
Opens an email
Likes your content
Replies to a message
Visits your page
Use it as an opportunity to:
Start a friendly conversation
Ask what they are looking for
Offer helpful information
Lead activation is a two-way process.
4. Build trust over time
Your consistency creates familiarity, and familiarity builds trust.
Clients choose agents they:
Recognize
Remember
Feel comfortable with
Your long-term presence is what converts leads into real clients.
Summary
Roomvu generates leads so you can fill the top of your funnel. But leads become clients only through consistent nurturing and engagement.
Leads enter at the Connection stage.
Your visibility builds Awareness over months.
Automated nurture and personal outreach create Engagement.
Your online presence supports Validation.
Consistency converts strangers into clients.
Roomvu activates leads for you, but your relationship-building completes the process.
If you have questions about nurturing your leads or using Roomvu's CRM tools, you can contact our support team anytime.